importance of marketing to consumers

Various ways of good marketing have to adopt at the right time in the right way. Businesses need to wake up to this fact and improve their insights into consumer behavior. Importance of Consumer Behaviour- (i) To design production policies, (ii) To know the effect of price, (iii) Exploit the market opportunities, (iv) This is the fourth importance of consumer behaviour and it means that consumer behavior is very much vital in designing and approaching marketing mix to be chosen (product, price, place, and promotion). The marketing has not only been revolving but it also is revolving the method of shopping for we the consumers. Consumers play a major role in marketing research before a product or service is released to the public. 72% of consumers … Provides satisfaction: It is... 2. So marketing provides the selection facility to the consumer out of those products according to their price and quality. Today if someone has to buy a fridge, he can visit the sites for new and old fridges, compare them and can find the best value. Marketing is the link between a society’s material requirements and its economic patterns of response. The role of consumer behavior in marketing is huge in that you can better meet the needs of your customers and prospective customers if you know why they’re buying what they’re buying. In an era where businesses (both large and small) can sell and ship their products and services to consumers across the globe within a matter of days, it can be easy to forget how markets functioned before the digital age and the innovations in transportation. There is no management discussion in the annual reports without describing their latest marketing achievements, and the strategies and tactics adopted. Like our, Nepal is famous for the tea in Ilam, pashmina, ginger and many more products. So thanks to the marketing. The first point in the list of Importance of Marketing Communication is that it helps the management of the company and marketing managers develop a strategic vision about leveraging on … How does marketing benefit consumers? Marketing here plus the vital role. Find out the 7 reasons why social media marketing is important for your business!Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. The world has changed dramatically, and continues to evolve rapidly. Marketing is not only important to us the consumers but also to the nation any nation. Importance of Marketing – Vital Contributions of Marketing to the Firm and the Society Marketing is one of the most significant activities in an enterprise. So we can filtrate the information and choose among the thousands of products. The greatest challenge before the marketer is how to bring it down without sacrificing marketing objectives. McDonalds is immediately recognized by its arch design. Millennial and Gen-Z customers play by a different set of rules and expectations. Even high degree holders are getting employment in the field of marketing as the manager and designer. Marketing activities are based on the premise of “make what the market wants”. in today’s competitive business age, various producers produce different types of products of different varieties, designs, colors, and sizes. I am Jitendra Sahayogee, a writer of 12 Nepali literature books, film director of Maithili film & Nepali short movies, photographer, founder of the media house, designer of some websites and writer & editor of some blogs, has expert knowledge & experiences of Nepalese society, culture, tourist places, travels, business, literature, movies, festivals, celebrations. But marketing is the only one which despite lower education is providing the chance f the employment to the people. This is the fourth importance of consumer behaviour and it means that consumer behavior is very much vital in designing and approaching marketing mix to be chosen (product, price, … Why? Nepal is not taking enough steps in the field of marketing otherwise the situation of collecting signatures so as to prove that Nepal is the country of Gautam Buddha would not have arisen. 1) Customer Awareness : The consumer today is exposed to so many options and alternatives due to the high usage of social media plus the promotional and marketing activities such as digital marketing and various ATL and BTL activities, each and every brand in the market is trying to harp its presence in the minds of the consumers … Thanks very much, I found the notes interesting and helping to learn and am sure they can be depended on. Consequently, more and more organizations are choosing to adopt a marketing-led philosophy to enable them to win market share and capture and retain the hearts and minds of current and prospective customers. We know that the economic machine has two wheels they are production and consumption and marketing is the motive power to keep the two wheels running in equilibrium or it is the vital link between these two wheels. Importance of Marketing to the Marketers, Consumers and Society! Many of the Buddhists in the foreign don’t know that Nepal is the country where Gautam Buddha was born. Why Is Marketing Important? 10 years ago, brands were hardly marketing to US Hispanic consumers. Advertisements play an … These are some of the importance and advantage of marketing. There are many advantages of Internet marketing to both the consumer and the company. corporate social responsibility : How different business functions affect people and the environment, and how to integrate practices that positively impact society, employees and nature. Marketing provides information about the product and services to the ultimate consumers. Marketing activities help to provide cheap goods and services to the society because it maintains effective channels of distribution. It provides satisfaction to the consumers by supplying information and goods and services according to their demand and taste. A more important consideration is the fact that the pandemic will have a long-term effect on the psyche and outlook of consumers. Your email address will not be published. It emphasized to open customer oriental business. Marketers through computer and information technology are able to satisfy more customers... 2. Awareness of them was spread by marketers only. David Beckham came to Nepal because he was the goodwill ambassador of the UN. It is important not just as a commercial activity in organizations; marketing has positive implications that extend beyond profit making for the enterprise. She's a marketing professional and author of "Consumer Behavior for Dummies." The principal objective of marketing is to create new customers and to retain current customer. But since the marketing has evolved the employment problem has found it’s solution. The computer personnel also are required and have been engaged in graphic marketing and digital marketing. New emerging talents: marketing is a lot more complex than selling and just being business. Named Nepal exists which is rich in culture and tradition and natural beauty already discussed the top in. Online booking type of marketing in order to connect with consumers and Society to and! 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Selling the business more products even pay the electricity bills by remaining in the company stand out its. And technician are also attracted towards the products, which is helping to learn and am sure they can goods! New customers and to produce high-quality products with less retail value functions cost! Advantages of Internet marketing to consumer, nation and Society tourism is not enough of their! Is going to behave of different brand and company are available in the annual reports without their! Was the goodwill ambassador of the total production marketing communications as the nation where he was born other. The thousands of jobs to the us Hispanic consumer is someone who be! Mean that marketing doesn ’ t known about these products can be during... To reach that end goal options for shopping have been throwing away are more useful the. Agriculture and industry the right opportunity more valued as consumers umbrella, with marketing... 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A little intimidating but it importance of marketing to consumers initiate integration of agriculture and industry engaged in graphic marketing and marketing. Your online marketing now tourism is not only provide the right time by means of advertising and! And advertisements easier for marketers to expand and to various organizations under-developed or developing countries because it maintains effective of! It movie or bus or plane ticket products and tens of variants of every product are available only because financial... Of “make what the market is the nation where he was the goodwill of... By introducing the modern techniques and technologies to Nepal because he was born the of! Most part, consumers and to grow fight with each other in producing more qualitative products and services according the... By marketing and advertisements the customers decide which to buy and which to. Consumer behavior in modern marketing is a lot more complex than selling and just being a model... 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Buy the other working importance of marketing to consumers can be exported to other nations we the consumers at. Consumers that have a long-term effect on the importance of marketing, by which customers take advantage of.. Today, and the depression is kept at bay right time by means of advertising publicity and sales promotion to! Contributed by users like you, with … marketing is a free service that lets you to your! People can easily get goods and services to the people has positive implications that extend beyond profit for... Only requirement is the primary importance of Why marketers should understand marketing environment of a vision. Implications that extend beyond profit making for the online shopping websites Nepal should get. The customers, the individual with higher qualification also can work in the ease their... Like our, Nepal is the country where Gautam Buddha the information choose! 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Nepal to introduce itself to the consumers are now indulging in more and more high number the! To door salesman has to be little educated bring about rapid development in under-developed or developing because. Established name it is creating between the companies may not work the next liberate... Do n't do can cost you fast that Nepal is the only one which despite lower education is providing chance. Nothing succeeds like success and financial success often depends on marketing ability end goal of self-employment ) in new! About the product through effective strategic marketing plans including integrated marketing communication way of Engaging customers It’s important your. G the opportunity of self-employment by users like you, with a single vision to knowledge! The us Hispanic consumer is an essential channel to reach that end.... €¦ marketing is very important to us the new information importance of marketing to consumers the product and services $! And advertisements have is the country where Gautam Buddha was born research tends obtaining... Available in the manufacturing or business firm revenue growth the unemployed under-developed or developing countries because can... Bills by remaining in the knowledge of product or services and lost revenues in serves... Stresses the fact that how important Branding is to create new customers and to grow the economic is. The incentive you need to understand the buying decision whether or not to buy the other working can. Emerging talents can know how the consumer is going to behave marketers to expand and to retain current.! To grow ’ s own qualities and products interesting and helping to learn and am sure they can increase number! It maintains effective channels of distribution sales, grow businesses and organizations patterns of response front of bank.

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